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Consumer Buying Beheviour and Preference for Liquid and Powdered Milk
Author : Vidanapathirana, R., Rambukwella. R., Priyankara, E.A.C.
Milk has always played a fundamental role in the consumption habits. Information on consumers' buying behavior, preference and demand for dairy product is a key determinant for the efficiency of the dairy sector. In order to fill this gap, a survey has been conducted to understand consumer preferenc
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