The need for enhanced regional co-operation in South Asia is no longer a debatable issue: it is now widely accepted, at least at political and academic levels, that regional co-operation is both necessary and crucial for the greater security, economic prosperity and productivity of each of the South Asian countries. In this context what contribution could radio and television make to promote regional co-operation in the region What are the factors inherent in South Asian media organizations which tend to strengthen or hinder their capacity in playing an effective role What are the strategies that could facilitate overcoming these constraints in the electronic media sector, and assist towards achieving greater regional co-operation through media How do global transformations in communications technology affect the South Asian electronic media scene in the context of its socio-cultural, political and economic background These are some issues discussed in ‘Media as Bridge Maker'.