The first part of this book contains articles by eminent scholars active on different continents. These articles exhibit theoretical visions and empirical examples of what constitutes- and what does not constitute- media and media contents in the service of children and does not constitute- media and media contents in the service of children and youth. The researchers also reflect on measures for improving young people's media situation in the digital age. In the second part of this book, The International Clearinghouse on Children, Youth and Media presents various efforts to increase media and information/ Internet literacy among young people, parents, media educators and media professionals by providing examples of activities, projects and resources in many countries. The book also offers examples of best practices with a focus on children's and young people's own media production as one of the more effective means of increasing their level of knowledge and awareness. Reference: In the Service of Young People Studies and Reflections on Media in the Digital Age