Public-private partnership is suggested as a method to improve public services and infrastructure by combining the best of the public and private sectors. Improving quality of services, efficiencies and boosting economic growth through private participation in social and physical infrastructure development have been widely discussed and experimented in many fields. The government has invested large sums of money for pilot experiments in various fields on public and private sector co-operation. The Ridi Bendi Ela farmer company model is one such experiment. This report is based on a study conducted by using qualitative tools and it highlights the importance of transforming subsistence farmers into agro-entrepreneurs and subsistence agriculture into agri-business. The findings and recommendations of this study are useful to the academia, planners and policy makers.