The new edition of ‘Visual Methodology’ introduces visual culture after been fully revised and updated. Each chapter describes an individual method explaining efficiently for the growing field of visual research. The 3rd edition deals (1) a companion website featuring worked examples and further resources for understanding visual research methods (2) discussion of recent developments in visual culture theory (3) pedagogical enhancements including full colour images, extended further reading, and updated case studies. (4) expanded coverage of new media, and covers many aspects on mass media.