This publication is a study of public opinion - voters, preferences and political parties, popularity across Pakistan. The paper looks at the rise and fall in popularity of political parties across the four provinces of Pakistan. Voter preferences and the popularity of political parties in 2008 and 2013 are compared. The analysis takes into account provincial, regional, rural and urban, gender and age specific preferences. Based on the respondents voting choices in 2013, variations in the popularity of political parties are examined. Finally, the paper examines how these variations have affected the political landscape since 2008. A significant change in the country,s political landscape clearly emerges from this analysis. The purpose of this exercise lies in its capacity to serve as a verifiable database for researchers, academics, policymakers and politicians. The ultimate objective is to address the issues and questions that define today,s Pakistan.